The brief was to create a detailed prospectus thoroughly explaining Warhorse’s mission, vision and products. A lot of context was to be established and a detailed catalogue had to be created for three different audiences - Schools, Parents and Corporates.
The Prospectus was designed keeping in the Warhorse brand of curiosity, innovation, and relatability. Info-graphics and illustrations were used to establish context of problems and drawbacks in today’s education.
The prospectus also contained stories from alumni to make the content more relatable.
Courses were detailed through detailed flowcharts, icons, photos and illustrations.
The font, Google Sans was employed to convey simplicity and professionalism, easy on the eyes for the individual and serious enough for the groups.
